Privacy policy

PRIVACY POLICY
Last Updated: 17th February 2026

1. INTRODUCTION
   Welcome to the Privacy Policy for Clarity Cover Ltd ("we", "us", or "our"), trading as Olive. We respect your privacy and are committed to protecting your personal data. This policy informs you how we look after your personal data when you visit our website, use the Olive mobile application, or subscribe to our membership services.
   Data Controller: Clarity Cover Ltd Suite 1, Floor 1, 4 Yelverton Road, Bournemouth, BH1 1DF. Email: support@cover-clarity.co.uk

2. THE DATA WE COLLECT ABOUT YOU
   We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:
   ● Identity Data: Name, username, marital status, title, and date of birth.
   ● Contact Data: Billing address, residential address, email address, and telephone numbers.
   ● Financial Data: Bank account and payment card details (processed via secure third-party providers).
   ● Home & Appliance Data: Make, model, age, and serial numbers of registered appliances; photos of home systems/faults; property maintenance history.
   ● Technical Data: IP address, login data, browser type, and usage data regarding your interactions with the Olive App and AI Assistant.
   ● Special Category Data: Information regarding health or vulnerability that you voluntarily disclose to us so we can adapt our service to your needs.

3. HOW WE COLLECT YOUR DATA
   ● Direct Interactions: Information you provide when you sign up for a membership, create an account in the App, or contact us for support.
   ● AI Assistant: We collect and store transcripts of your conversations with the Olive AI Assistant to improve diagnosis accuracy and service quality.
   ● Trade Network Feedback: We receive data from our vetted tradespeople regarding the repairs performed at your property.
   ● Automated Technologies: As you interact with our website, we may automatically collect Technical Data about your equipment and browsing patterns.

4. HOW WE USE YOUR PERSONAL DATA
   We will only use your personal data when the law allows us to. Most commonly, we use your data in the following circumstances:
   ● Performance of a Contract: To register you as a member and provide the services (e.g., booking an Appliance Health Check or managing your Maintenance Fund).
   ● Legitimate Interests: To improve our trade network, refine our AI Assistant, and ensure our marketing is relevant.
   ● Consent: To send you direct marketing communications or to process sensitive data regarding a vulnerability you have disclosed.

5. DISCLOSURES OF YOUR PERSONAL DATA
   To provide our service, we must share your data with specific third parties:
   ● The Trusted Network of Trades: We share your Identity, Contact, and Home Data with the specific tradesperson assigned to your maintenance request.
   ● Service Providers: Including cloud hosting (for the App), payment processors, and AI software providers.
   ● Regulators: Where we are required by law to report processing activities.

6. DATA SECURITY
   We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. Access to your personal data is limited to those employees and third-party contractors who have a business "need to know."

7. YOUR LEGAL RIGHTS
   Under UK Data Protection laws (GDPR), you have rights including:
   ● Request access to your personal data.
   ● Request correction of the personal data that we hold about you.
   ● Request erasure of your personal data ("the right to be forgotten").
   ● Object to processing of your personal data.
   ● Request restriction of processing your personal data.
   ● Right to withdraw consent at any time.

8. COOKIES AND MARKETING
   Our website uses cookies to distinguish you from other users and to track the effectiveness of our marketing campaigns. You can set your browser to refuse all or some browser cookies, but note that some parts of the Olive website or App may become inaccessible.

9. CONTACT US
   If you have any questions about this privacy policy or our privacy practices, please contact our Data Privacy Lead at:
   Address: Suite 1, Floor 1, 4 Yelverton Road, Bournemouth, BH1 1DF Email: support@cover-clarity.co.uk

You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO) - ICO registration number - ZC075765 , the UK regulator for data protection issues (www.ico.org.uk).